PPC

Digital Marketing Services

"The secret to successful marketing is all about telling a story that connects with your audience." - Rachel Pedersen.

Digital marketing refers to the promotion of products or services through digital channels, such as websites, search engines, social media, email, mobile apps, etc. Its aim is to reach a larger audience, increase brand visibility, and drive sales. Digital marketing enables businesses to connect with their target audience in real-time and offers the ability to track and measure the success of marketing efforts.

Pay-Per-Click (PPC) advertising is a type of digital marketing where advertisers pay each time a user clicks on one of their online ads. This is a cost-effective way for businesses to reach their target audience and drive more traffic to their website. The most common form of PPC advertising is through Google Ads, where businesses can create and display ads on Google search results pages.
When considering a PPC campaign, it's important to have a clear understanding of your target audience, budget, and goals. A well-executed PPC campaign can result in increased website traffic, lead generation, and improved ROI.
steps

Marketing Campaign Setup Process

By following these steps, you can set up a successful PPC campaign that will help you to reach your target audience, increase website traffic, and achieve your marketing goals. Here is a step-by-step process for setting up a digital marketing, or Pay-Per-Click (PPC) campaign:
1. Define your goals and target audience 2. Research keywords 3. Choose your platforms 4. Create your ad copy 5. Set your budget 6. Create landing pages 7. Launch your campaign 8. Continuously monitor and optimize
fee

Pricing

On average, businesses can expect to spend anywhere from a few hundred to several thousand dollars for a basic digital marketing campaign setup. However, this cost can increase significantly for larger or more complex campaigns. It's important to note that the cost of setting up a digital marketing campaign is just the beginning, as ongoing maintenance, optimization, and tracking will also add to the overall cost. Businesses should factor in these ongoing costs when budgeting for a digital marketing campaign. However, here are some common pricing metrics that are used for digital marketing services:
Basic Package Pro Package Popular Premium Package

Starting Prices:

₹14999 / Month

Get Final Quotation

Basic Package

This package can be suitable for smaller projects or for businesses that only require a limited platform to run ads. No monthly contract required. T&C Apply.

Search & Display Ads Campaign (Google Ads)
10 Keywords Research & Bid Management
 Email Marketing Campaign (T&C apply) Upto 10 Ads Creation Google Ads Account Setup Ads A-B Split Testing Conversion Tracking And Remarketing Code Setup Website Optimization (If Required) Weekly Ads Reports No Minimum Contract Required

Starting Prices:

₹24999 / Month

Get Final Quotation

Pro Package

This package is suitable for medium projects or for businesses that need more comprehensive digital marketing services. T&C Apply.

Search, Display & Video Ads Campaign (Google Ads)
25 Keywords Research & Bid Management
 Facebook & Instagram Ads Campaign Email Marketing Campaign (T&C apply) Upto 20 Ads Creation Google Ads & Facebook Ads Account Setup Ads A-B Split Testing Conversion Tracking And Remarketing Code Setup Website Optimization (If Required) 1 Landing Page Design & Development Weekly Ads Reports Minimum 3 Months Contract Required

Starting Prices:

₹39999 / Month

Get Final Quotation

Premium Package

This package is suitable for large businesses such as e-commerce, that require a continuous ongoing SEO strategy. T&C Apply.

Search, Display, Video, & Universal Apps Ads Campaign (Google & Bing Ads)
50 Keywords Research & Bid Management
 Google Shopping Ads Campaign (if e-commerce business) Facebook & Instagram Ads Campaign Email Marketing Campaign (T&C apply) Unlimited Ads Creation Google Ads, Google Merchant & Facebook Ads Account Setup Ads A-B Split Testing Conversion Tracking And Remarketing Code Setup Website Optimization (If Required) 1 Landing Page Design & Development Weekly Ads Reports Minimum 4 Months Contract Required
Important Note:
The prices mentioned in the package are the starting prices which may vary as per the requirement of the project provided by you. For customized package please fill the service query form here: CLICK HERE
This fees does not include monthly click charges taken by CPC/Ads platform. Packages fee includes Ads & campaign creation, bid maintenance, Conversion tracking, Website optimization etc.
The packages will not include logo, promo or explainer video, or any graphics designing work, or any other paid APIs and third-party services for the website.
Prices in INR (Indian Rupee) for the purposes of India customers only. For customers outside India, these prices will be slightly different.
Additional service tax would be applicable on all the packages as per the law of India.
FAQs

Frequently Asked Questions

Here are some frequently asked questions about digital marketing and Pay-Per-Click (PPC) advertising:

  • What is digital marketing?

    Digital marketing is the promotion of products or services through digital channels, such as websites, search engines, social media, email, mobile apps, etc. Its aim is to reach a larger audience, increase brand visibility, and drive sales.

  • What is PPC advertising?

    PPC advertising is a type of digital marketing where businesses pay each time a user clicks on one of their online ads. PPC advertising allows businesses to reach their target audience and drive more traffic to their website.

  • How does PPC advertising work?

    PPC advertising works by displaying ads on search engine results pages, websites, and other online platforms. The cost of PPC advertising is determined by a bidding system, where businesses bid on keywords related to their product or service. The highest bidder is then awarded the ad placement and pays each time a user clicks on their ad.

  • Is PPC advertising effective for all businesses?

    PPC advertising can be effective for businesses of all sizes, but it is important to have a clear understanding of your target audience and goals. By conducting proper research and testing, businesses can determine the effectiveness of PPC advertising for their particular needs.

  • How much does PPC advertising cost?

    The cost of PPC advertising varies depending on factors such as the platforms used, the keywords targeted, the competition, and the business's budget. The cost of PPC advertising can range from a few cents per click to several dollars per click.

  • How do I measure the success of my PPC campaign?

    The success of a PPC campaign can be measured through metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on investment (ROI). By regularly monitoring these metrics, businesses can adjust their PPC campaign to improve its performance and achieve their marketing goals.

  • How can I optimize my PPC campaign for better results?

    To optimize a PPC campaign, businesses can make changes to their ad copy, keywords, landing pages, and budget. It is also important to regularly monitor and adjust the campaign to improve its performance and achieve better results.

  • Which are the digital marketing platforms?

    There are many different platforms and tools available for digital marketing, including:

    Search engine marketing (SEM): This includes paid advertising on search engines, such as Google AdWords.

    Social media advertising: This includes paid advertising on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc.

    Email marketing: This includes sending promotional or informational emails to a targeted list of subscribers.

    Content marketing: This includes creating and sharing content, such as blog posts, videos, infographics, etc., to attract and engage an audience.

    Influencer marketing: This involves partnering with individuals who have a large following on social media to promote your products or services.

    Affiliate marketing: This involves partnering with affiliates who promote your products or services in exchange for a commission.

    Mobile marketing: This includes marketing to customers through their mobile devices, such as through text messaging, mobile apps, etc.

    Video marketing: This includes creating and sharing videos, such as product demonstrations, tutorials, etc., to promote your products or services.

    Display advertising: This includes displaying ads on websites, mobile apps, and other online platforms.

    These are just some of the many digital marketing platforms available. Businesses can choose the platforms that are most relevant to their target audience and marketing goals.

  • What's the difference between organic vs paid results?

    Organic results are the results that appear in search engines, for free, based on an algorithm. Paid -- or inorganic -- search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.

  • What is the Difference Between SEO and PPC?

    Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are two different digital marketing strategies that have different goals and outcomes.

    SEO: SEO is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for specific keywords. The goal of SEO is to increase organic traffic to a website by improving its visibility in search results. This is accomplished through techniques such as keyword research, content creation, link building, and website optimization. SEO is a long-term strategy that can take several months or more to show results.

    PPC: PPC is a type of digital advertising where businesses pay each time a user clicks on one of their online ads. The goal of PPC is to drive more traffic to a website by displaying ads on search engines, websites, and other online platforms. PPC advertising allows businesses to reach their target audience quickly and effectively. Results from a PPC campaign can be seen almost immediately, but the cost of PPC advertising can add up quickly.

    In summary, SEO is a long-term strategy focused on improving a website's visibility in search results, while PPC is a short-term strategy focused on driving immediate traffic to a website through paid advertising. Both strategies have their own advantages and disadvantages and can be used together to achieve a business's marketing goals.