Top Advanced SEO techniques checklist in 2023

By: Rajat Kumar | Last Updated: April 15, 2023

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. So, first of all, you have to make your site technically good by doing technical SEO of it. You can check here what it meant for Technical SEO.

SEO isn't just about building search engine-friendly websites. It's about designing your site better for people based on infographic data & information that you offer. Let’s start to see all the advanced SEO techniques checklist.



  1. Market research
  2. Data gathering
  • Current state of the website vs competitors
  • Your business info (business name, address, contact #s, etc.)
  • Activate Analytics on-site traffic
  • Crawl the entire site with tools like Screaming Frog
  • Get existing backlinks
  1. Competitor research
  • Get competitor link profiles and sources
  • List top competitors on SERPs for keywords
  1. Niche research
  2. Keyword research
  • Google AdWords Keyword Planner
  1. Webmaster Tools
  • Google Webmaster Tools
  1. Check for crawl errors
  2. Check for penalties
  3. Check if sitemap has been submitted
  4. Check for HTML improvements
  5. Check for broken links
  • Bing Webmaster Centre



On-page SEO:

  1. General
  • Add XML Sitemap
  • Add navigation
  • Add menus
  • Use breadcrumbs
  • Add Robots.txt file
  • Check for Canonical
  • For Pagination: Add Rel="next" and Rel="prev"
  • NoIndex thin pages (tag/category pages sans unique content)
  • Fix problems found in Webmaster Tools
  • Meta Tags
  • TITLE – ensure keyword presence / check for H1 tag / use long-tail keywords
  • CHECK META TAG - fix pages missing meta titles & stick to 60 characters / fix all pages missing meta descriptions (150 characters)
  • CHECK heading TAGS (h1, h2, h3, etc.)
  • Check tag order
  1. Content
  • Check for duplicate content
  • Review visual design
  • Use multimedia
  • Optimize media size
  • Add tags to media
  • Schema
  • Keywords
  • LSI keywords
  • Silo/put content in proper categories
  • Publish the usual static pages, e.g. Privacy, Terms, Sitemap, About, Contact, etc.
  • “Try” to keep indexed pages static
  • Do internal linking
  • Have quality outbound links (critical technique because some time backfire on you)
  • Receive some quality backlinks (critical technique because some time backfire on you)
  • Refresh/update content regularly
  • Monitor bounce rate
  1. Externalize CSS
  2. Performance
  • Check mobile-friendliness
  • Check multi-browser friendliness
  • Check/improve speed
  1. Use CDN
  2. Use good hosting
  3. Compress images
  4. Use different ways to cache
  5. Check with Google Insights for further fixes
  1. URLs
  • Incorporate primary keywords
  • Use absolute URLs
  • Simplify dynamic URLs with mod_rewrite (say no to dynamic URLs whenever possible)
  • Use 301 redirects for rewritten URLs
  • Set up non-www to www redirect and vice versa
  1. Schema
  • Test site for the current schema
  • Refine/add markup for possible schema (official logo, articles, etc.)
  • Using WordPress? Use



Local On-page SEO:

  1. Have NAP on each page
  • Name
  • Address
  • Phone Number
  1. Maps/clear directions
  2. Schema (
  3. Geo-sitemap
  4. Link to Google MyBusiness page and confirm your website



Off-page SEO:

  1. Set up alerts for your brand
  2.  Do a link intersect between your competitors for priority links
  3. Check your content and see which is ranking, find competing sites for that and get their links
  4. Find unlinked URLs and brand mentions
  5. Use competitor research data to get links
  6. Create social media profiles
  • Google+
  • LinkedIn
  • Twitter
  • Facebook
  1. Be on Pinterest and join relevant group boards
  2. Do broken link building
  3. Do expert roundups (not too many)
  4. Guest posting on influencer websites
  5. Blog commenting on websites to build relationships
  6. Get on sites that offer awards
  7. Look for quote directories
  8. Contribute to newsletters
  9. Get on institution websites
  10. Find local chamber of commerce websites
  11. Find events you can sponsor
  12. Don’t overlook the newer bloggers
  13. Get on LinkedIn Pulse
  14. Do guest podcasting
  15. Submit to curating platforms
  • Flipboard
  • Scoop.It
  • Alltop
  1. Build up relationships to get on big publisher websites
  2. Find community websites such as Kingged
  3. Don’t forget Reddit and Stumble upon
  4. Find resource pages
  5. Find sites using your images and ask them to link back
  6. Submit to Slideshare
  7. Subscribe to HARO
  • Set up email filters
  1. Get on magazine + newspaper websites
  2. Hashtag request
  • #prrequest
  • #journorequest
  1. Do a link bait
  2. Create badges your community can use on their sites
  3. Find links pointing to your social media accounts (or from competitors)
  4. Use a service? Submit a testimonial
  5. Find crowdfunding projects to support that offer links
  6. Supplier websites
  7. Find charities with websites to support
  8. Find Q&A sites to build authority + links on
  9. Find forums to build a profile on
  • Answer queries for links
  1. Research an author you admire
  • Find out how they got there using Google queries
  1. Build up category specific sites
  • Link to them and 301 to category pages
  1. Find successful content and do it better (Skyscraper Technique)
  2. Do comment scouting
  3. Speaking and Conference Links
  4. Management and Sponsor Links



Local Off-page SEO:

  1. Local citations
  • Check current citations’ NAP
  • Make sure to update existing citations to the correct NAP on the website
  • Start finding places where you can put citations
  1. Local links
  • Local business directories
  • Find links for geotagging’s
  1. Submit to search engines’ local listings
  2. Grow presence on Yelp
  3. Submit to relevant directories
  • Niche directories
  • Competitors’ directories
  1. Reviews
  • Solicit reviews, e.g. for Google MyBusiness/Yelp
  • Make reviewing easy
  • Politely respond to negative reviews (not exactly SEO, but it helps)



Everything Else:

  1. ***Google search engine core web vital that is now most important ranking signal you can check your web vitals from google's speed test page (rolling-out from May 2021)
  2. ***Page Experience (rolling-out from June 2021)
  3. ***The good old E-A-T (Expertise, Authoritativeness, Trustworthiness (or Page Quality)).
  4. Social media
  • Create + monitor social media accounts
  • Add social sharing buttons to site
  • Add Schema to link to your official social profiles (
  1. Knowledge graph
  • Be an entity (if you aren’t yet)
  1. Rank tracking
  2. Reputation monitoring and management
  • Claim your name on other networks
  • Monitor alerts for your brand
  1. Conversion Rate Optimization (CRO)
  • Use Analytics to bring up the best
  • Continue to speed up your site
  • Set up and start tracking goals
  • Ensure you don’t remove the page when tracking goals and changing funnels
  • Check pages’ bounce rates
  • Ensure you don’t cause duplicate content when A/B testing
  • Track if you’re ranking the correct page (that is converting)
  • Test user experience (tools like help a lot)
  1. Regular server configuration checks
  2. Keep up to date with the latest Google guideline changes
  3. Schedule checks for your on-page SEO
  4. Schedule checks for your backlink profile
  5. Try other avenues to improve branding, referrals, and traffic
  • YouTube SEO
  • Podcasting (Apple Store SEO)
  • Publish your own book to build your brand (also, use Amazon SEO)
  • Build your newsletter list to build your community


Note: (***) asterisk marked points are important new SEO techniques.